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Our Initiative

She First

Her health. Her dignity. Her future.

She First is a trusted, private reproductive-health companion built explicitly for the women and girls of Kenya. Shaped by our community SRH research, it is designed for safety, local languages, and complete anonymity — so no question ever has to go unasked.

The Problem

Reproductive health is still out of reach

For millions of Kenyan women and girls, getting trusted answers and care means facing distance, cost, stigma — or staying silent.

Overstretched health system

Public clinics are stretched thin — quality reproductive care is hardest to reach in underserved communities.

High teenage pregnancy

Too many girls face early pregnancy, lost schooling, and the dangers of unsafe care.

Female genital mutilation

Illegal since 2011, yet FGM persists in rural communities — held in place by cultural norms and silence.

Unmet need and stock-outs

Many women who want family planning can't access it reliably, as contraceptive stock-outs persist.

Stigma, silence and privacy

Shame and fear keep questions unasked — and misinformation fills the gap, especially online.

A digital gap

Phone access is soaring, yet few trusted, woman-first reproductive-health tools are built for Kenya.

The Solution

She First — a companion she can actually talk to

One private, trusted place to ask, learn, track, and find care — built for Kenyan lives, languages, and contexts.

Ask in private

Judgment-free chat support for the questions she won't say aloud.

Guidance, not myths

Clear, carefully prepared next steps in plain language.

Learn at her pace

Culturally relevant reproductive-health education she can trust.

Track her cycle

A simple period and fertility tracker, private by default.

Connect to care

Pathways to trusted services, referrals, and support nearby.

Safe information on FGM

Her rights, the real harms, and direct pathways to GBV, legal, and health support.

How It Works

See what Asha can answer

Asha is the companion inside She First. These are the kinds of questions she is designed to handle — privately, in English or Kiswahili.

Is my personal data completely private here?

She First is designed for privacy first: built so personal questions can't be traced back to who asked. Your safety and dignity come before everything else.

Can I access guidance in Kiswahili?

Hujambo! Ndio — the companion supports both English and Kiswahili, with clear, culturally respectful answers so you understand every step.

How does 'Connect to Care' work?

She First points only to verified, youth-friendly, non-judgmental clinics across Kenya, with step-by-step directions — without tracking your location history.

What is a common contraception myth in Kenya?

A common myth is that emergency contraception causes permanent infertility. This is clinically false: emergency pills temporarily delay ovulation and do not affect future fertility.

Track her cycle

Sample preview

A private period and fertility tracker with an optional PIN lock — so tracking stays hers alone, even on a shared family phone.

PIN-protected cycle data

An optional PIN lock shields tracking from family or sibling discovery on shared devices.

Why Now

The moment for She First is now

Young population

A large share of Kenyans are under 35 — exactly the women and girls She First serves.

Mobile-first nation

Phone access is widespread and rising, making a private digital companion realistic at scale.

Digital health momentum

Telehealth and health apps are gaining trust and everyday use across the region.

Policy tailwinds

Strong national and global commitment to SDG 3 and SDG 5 supports work like ours.

Why She First

Built for Kenya, not copied from elsewhere

The gap today

  • Global period-tracker apps aren't built for Kenyan contexts or languages.
  • Clinics are overstretched, and asking sensitive questions can feel exposing.
  • Trusted information is scattered, and rarely private.
  • Students and women with disabilities are too often left out entirely.

The She First difference

  • Built for Kenya — local context, local languages, local team.
  • Woman-first and private by design — dignity at the core.
  • Education, guidance, tracking and care navigation in one place.
  • Founded and built by Kenyans who understand the need first-hand.
Sustainability

Built for impact, designed to last

Philanthropic capital launches She First; mission-aligned partnerships sustain it — so access stays free for the women and girls who need it most.

Core Access

Fund the mission

Donor and grant support launches She First and keeps essential reproductive-health access free for women and girls who need it most.

Sustainability

Sustain it

Future mission-aligned partnerships — with clinics, pharmacies, and ethical product access — reduce reliance on any single funder.

Scale

Reinvest the impact

Any surplus is reinvested into reach, new languages, and features — so every shilling compounds into more access and dignity.

Roadmap

The road to nationwide access

From community research to pilot to public launch — phased, checkpointed, and grounded in what Kenyan women tell us they need.

Phase 1Now

Research and design

  • Community needs survey
  • Concept and prototype development
  • Clinical and local partnership groundwork
Phase 2Next

Build and pilot

  • Develop the companion app and web platform
  • Private chat, education module and tracker
  • Pilot with a focused community
Phase 3Planned

Launch and grow

  • Public launch of She First
  • Grow across regions in Kenya
  • Swahili and local-language expansion
Phase 4Future

Scale and sustain

  • Local care navigation at scale
  • Clinic, pharmacy and teleconsultation partners
  • Sustaining funding engine

Completed checkpoints

  • Founding team in place
  • Vision and strategy defined
  • Community research underway
  • Concept and brand created
  • Aligned to SDG 3 and SDG 5
  • Ready to build
The Team

Founder-led, mission-driven

She First pairs strong local community vision with the technical skill to build and scale it.

Tamara Kahuthia

Founder and Creator

Leads vision, strategy, programmes, and community — driving the mission, partnerships, and the lived understanding of the women and girls served.

Jeff Ngara

Co-founder, Product and Technology

Designs and builds the She First app and website — turning research and vision into a working, trusted platform.

Meet the full BWGN team

Partner With Us

Partner with us. Put her first.

We are looking for mission-aligned funders, clinical partners, and community organizations to take She First from research into pilot. Talk to us directly — we would love to hear from you.